Our Story

ACCA Qualified Accountants
Serving London Since 2019

GoForma was founded in 2019 to bring transparent, fixed-fee accountancy to UK small businesses. Every member of our team holds ACCA or AAT qualifications and we are registered as authorised agents with HMRC.

2019
Founded
63
5-Star Reviews
4.9
Google Rating
£39
Monthly From
Our Founder

Built on the Belief That Small Businesses Deserve Better

After spending years at large accounting firms, Rajan Sherhan saw a pattern: small business owners were paying premium hourly rates for impersonal, slow service. Many had no idea what they were being charged until the invoice arrived.

GoForma was founded in 2019 to fix that. We introduced fixed monthly fees, assigned dedicated accountants to every client, and built our practice on ACCA standards of transparency and competence.

Today we serve over 200 UK businesses — from sole traders filing their first self assessment to limited companies managing six-figure turnovers. Our services cover everything from bookkeeping to tax advisory, all at prices published on our website.

Meet the Team
RS
Rajan Sherhan
ACCA
Founder & Managing Director

"Every business owner deserves to know exactly what they are paying and exactly what they are getting. No surprises."

The Team

Qualified Accountants, Not Call Centres

Every client is assigned a named accountant who knows their business inside and out. No ticket queues, no automated replies.

RS
Rajan Sherhan
ACCA
Founder & Managing Director. 12 years in practice. Specialist in property tax and contractor accounting.
AP
Aisha Patel
AAT
Senior Accountant. Expert in VAT returns, MTD compliance, and bookkeeping for e-commerce businesses.
JC
James Chen
ACCA
Tax Advisor. Handles corporation tax planning, R&D tax credits, and annual accounts for limited companies.
Credentials

Professional Qualifications & Registrations

Our qualifications are independently verifiable through each issuing body.

ACCA
Association of Chartered Certified Accountants
Verify →
AAT
Association of Accounting Technicians
Verify →
HMRC
Authorised Agent for Self Assessment & VAT
About HMRC →
FreeAgent
Official Software Partner. Included free with all packages.
See packages →
Client Reviews

What Our Clients Say

Real feedback from business owners who switched to GoForma.

★★★★★

Switching to GoForma saved us over twelve thousand pounds in the first year alone. Their Section 24 advice was specific to our portfolio.

★★★★★

They caught a significant corporation tax overpayment and restructured our expenses properly. Professional and responsive.

★★★★★

The only accountant I would genuinely recommend to a fellow landlord. They actually understand property taxation inside and out.

Join Us

Book Your Free 30-Minute Tax Review

See exactly how much your business could save with ACCA-qualified accountants. No obligation, no charge.

020 3389 7010Book Free